Module 1: Why Social Media for Dentists?
Module 2: What Prevents Dentists from Using Social Media?
Module 3: How to Overcome Social Media Barriers
Module 4: Who Are You Trying to Reach?
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Complete Module 4 Video: 0:00 Introduction, 1:20 Why Knowing Your Audience Matters, 4:20 Defining Your Specialty and Avatar, 6:50 Using the Avatar Worksheet, Avatar Library and Differentiation Worksheet, 11:20 Wrap-Up and Looking Forward (12:11)
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Avatar Worksheet & Differentiation Worksheet 10.1.25
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Avatar Library - Dental Practice Areas & Patient Avatars 10.1.25
Module 4.5: Reaching Your Avatar & Selecting Your First Video Topic
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Complete Module 4.5 Video: 0:00 Introduction, 1:05 Why You and Your Avatar are a Match Made in Heaven, 3:28 The Human Touch -- Concern, Help and Feelings, 5:20 Building Your Bullet Points for a Living Video Script, 6:25 Wrap-Up and Looking Forward (7:28)
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Building Your Bullet Points Worksheet for a Living Video Script 10.1.25
Module 5: How Marketing Agencies Create Professional Social Media Videos
Module 6: Creating Effective Social Media Videos Without Agency Production
Module 7: Shooting & Posting Your First Instagram Reel
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Complete Module 7 Video: 0:00 Introduction, 1:17 Shooting Your Video, 5:46 Editing with CapCut, 9:33 Posting to Instagram, 12:59 Wrap-Up and Looking Forward (12:42)
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Guide to Setting Up an Instagram Business Account for Posting Reels 10.17.25
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CapCut Quick Start Guide
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Exact Local Hashtag Rules for Success 12.11.25
Module 8: Creating Your Posting Topics
Module 9: Driving New Patients With a Website Landing Page
Module 10: Tracking Progress
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Complete Module 10 Video: 0:00 Introduction, 1:13 Why Tracking Matters, 1:58 Using Google Analytics and Staff Training, 6:46 The Tracking Spreadsheet, 10:28 Wrap-Up and Looking Forward (11:13)
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Guide to Setting Up Google Analytics 10.9.25
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Tracking Spreadsheet - Ultimate Dental Office Social Media Video Course
Module 11: YouTube Setup & Shorts Mastery
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Complete Module 11 Video: 0:00 Introduction, 1:26 Why YouTube & Shorts Matter for Dentists, 3:09 Setting Up Your YouTube Business Account, 5:51 Repurposing Reels as YouTube Shorts, 8:00 Wrap-Up and Looking Forward (8:54)
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Guide to Setting Up Your YouTube Business Account 10.9.25
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Guide to Repurposing Instagram Reels as YouTube Shorts
Module 12: Facebook Business Page Setup & Reel Repurposing
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Complete Module 12 Video: 0:00 Introduction, 1:34 Why Facebook & Reel Repurposing Matter to Dentists, 3:14 Setting Up Your Facebook Business Page, 5:28 Repurposing Reels on Your Facebook Page, 7:17 Wrap-Up and Looking Forward (8:16)
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Guide to Setting Up a Facebook Business Page & Reposting Reels 10.17.25
Module 13: LinkedIn Company Page Setup & Video Sharing
Module 14: Creating Longer-Form YouTube Videos for Your Practice
